• THRYV (Everyday and versatile)

    Your go-to scent for daily wear. Clean, confident, and easy from morning to night.

  • Kultar (Bold and statement)

    A deeper, more commanding scent for nights out and moments that call for confidence.

  • Adore (Clean and effortless)

    Fresh, modern, and understated. Perfect when you want a clean presence that works anywhere.

Because generic oils do not work for everyone and men deserve better.

Why Rico's?

Made for textured hair

Most beard oils are designed as one-size-fits-all. Rico’s is formulated to work properly with fuller, coarser, and textured beards, absorbing better and sitting lighter on the skin.

No greasy shine

Our oils are designed to absorb fast, so your beard feels soft and conditioned without looking oily or weighing your hair down.

Smells like a real fragrance

We focus on scent as much as performance. Each oil is fragrance-forward, designed to smell refined and modern, not like a generic hair shop product.

Built to simplify your routine

Beard care does not need to be complicated. Rico’s gives you everything you need in one step, without extra products or unnecessary effort.

Built to close the gap

For years, Black and Asian men have relied on heavy oils that worked but felt greasy and smelled basic. Rico’s was created to offer beard care that performs properly on textured hair while delivering elevated scent and a more refined experience.

Founder’s note

Growing up, I was never taught how to properly care for my beard. Like many others, I relied on castor oils that did the job but did not feel premium. Rico’s exists to offer something better. Beard care that works, smells great, and helps men feel confident.

This product exceeded my expectations. The quality is outstanding and the customer service was exceptional.

Jacob Alatise
Jacob Alatise
Verified customer

Choose your scent

Start with the one that fits how you live.